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Corks & Crumbs

Hospitality

Restaurant «Corks and Crumbs» decided to launch a targeted advertising campaign to increase brand awareness and attract new customers to its new menu. The goal was to effectively communicate with potential visitors through social media.

Challenges

1. High competition among restaurants in the area.
2. The need for rapid customer acquisition after updating the menu.
3. A requirement for innovative content to maintain audience interest.

Strategies:

Audience Research:

The team conducted a detailed analysis of the target audience to understand their preferences and needs. This included surveys and social media analysis.

Creative Concept:

A concept was developed that highlighted the unique aspects of the restaurant, such as local ingredients and special dishes. Each post included not only images of the dishes but also stories about their preparation.

Content Strategy:

A posting schedule was established, focusing on visually appealing content. Professional photographers were engaged to create high-quality images.

Launching Targeted Advertising:

Advertising platforms were used to set up adsbased on demographic characteristics, interests, and geolocation. The adsincluded invitations to visit the restaurant with promotional offers

Results:

Reach:

The ads reached 80,000 users over months, significantly increasing brand awareness.

Engagement:

Continuous growth in interactions, including around 3000 likes and 110 comments across various platforms for a month, indicated successful content.

Foot Traffic:

The number of restaurant visitors increased during the campaign, with a notable peak on promotional days.

Sales Growth:

Sales of new dishes rose by 22%, thanks to effective presentation and advertising.

Repeat Visits:

More repeat customers following the campaign.

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